Thailand targets 6 million Chinese visitors via ‘authentic’ content on RedNote, WeChat

The queues start to form before the lunchtime rush at Phed Mark, a Bangkok kitchen with a pop-up feel that dishes up steaming plateloads of pad kaphrao – a runny fried egg with fiery minced meat over rice – to a clientele of mainly Chinese tourists. Founded by YouTuber Mark Wein, Phed Mark has turne