How Three Shopify ECs Reallocated Ad Budget by RPS for +5-20% Revenue
"Where should I push my ad budget, and by how much?" This is the most common question we hear from Shopify EC operators in the ¥10-50M monthly revenue range. Pushing budget to the highest-CVR channel does not lift revenue. Pushing to the highest-ROAS channel only adds operating overhead. Without a s
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